A book arrived in the mail, sent by Public Affairs, one of the publishers that Culture Kitchen and Daily Gotham has dealt with before. Based on what I had done with them in the past, they wanted me to reveiw the book. At the time I was excessively busy and had little intention of getting around to it. But, just to be fair, and since I didn't have another book going at that moment, I picked it up for my subway ride to work. Well, I have to admit that it was inevitable that it would grab me. So here I am reviewing it.

The book is The Political Brain, by Drew Westen. It is no surprise that it grabbed me since it combines two of my obsessions: politics (particularly liberal politics) with science (psychology and neurosciences). More to the point, it takes the concept of "framing" and explains why framing is so necessary, and takes it one step further. The Political Mind is a must read for each and every Democratic campaign out there and it explains in no uncertain terms why Democrats, despite having a voter registration advantage, being better at governing, having better ideas, and, in general, better sharing the values of the average American, lose elections to Republicans whose ideas are atrocious and whose values consist of blind greed, corruption and cronyism.

Sometimes the best person for the job is not the best candidate. In fact very often the best person for the job is NOT the winning candidate. This is a flaw in any democratic system that is probably unavoidable. People win because they are considered appealing by voters, not because they are qualified. If all it took to win was the best resume and skills, Gore would have won by a landslide and Bill Richardson would be a shoe in.
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