Connectors

John Edwards by Liza Sabater

I have to say that John Edwards may be the hardest working candidate from the whole crop of presidential hopefuls on both ends of the political spectrum. It's not just the fact that he is the only one who continues to put out the most policy proposals on a regular basis. It's the fact that he started earlier and with a clearly long-term strategy represented by the community platform his developed under for JohnEdwards.com.

Whereas Barack Obama and Hilary Clinton have created sites to support their candidacies money making strategies, Edwards site was founded as a platform for communications, strategy deployment and community building before it became a source for his presidential fundraising.

You can tell by perusing John Edwards's site that he has a well developed and strategized use of blogs, forums, chatrooms and other new media tools. The feel and tone of his site is head and shoulders above the Obama and Clinton sites as far as full civic engagement that goes beyond his candidacy.

Which is why I am completely impressed by his use of Memorial Day to call for action. This is the kind of strategy that would not only spring from an online community but that would be called by someone who knows they can pull it off with the community of communicators, influencers and citizen leaders they have cultivated.