Guerrilla Performance

Kimberly-Clark, the company that owns the Kleenex brand (along with Huggies, Cottonelle, Kotex, Scott, Depends, etc), thinks it's cool to use old-growth trees in the United States and Canada to manufacture their paper tissues. Yup. They think it's Ok to kill 100+ year old trees for the sake of your incontinence, menstrual flow and buggers.

This from Greenpeace's Kleercut.net website :

Kleenex, one of the most popular brands of tissue products in the world, contributes to the destruction of ancient forests. Its manufacturer, the Kimberly-Clark corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut ancient forest including North America's Boreal forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears,into products that are flushed down the toilet or thrown away.

In contrast to its economic equivalent, the measure of cultural capital has long eluded artists, activists, and intellectuals. Studies indicate that the growth of cultural capital is primarily concentrated in several distinct areas of political action we call "emerging markets." By encouraging the open exchange of ideas in these areas, RTMARK allows for innovative market research. RTMARK has developed the first software platform for real-time cultural capital trends analysis, built on an open-source, social networks model. With the launch of its flagship product, Protester(TM), RTMARK will become the first and only company to measure the dynamic growth of cultural, rather than economic, capital.