Morals

Las night, from AP :

Any hopes of commercial reward were quickly overwhelmed by near universal revulsion to last week's announcement — from those who knew Goldman and Brown, from booksellers and advertisers, even from Fox News Channel personality Bill O'Reilly.

A dozen Fox network affiliates had already said they would not air the two-part sweeps month special, and numerous stores had either declined to sell the book or had promised to donate any profits to charity.

"I really don't think there would have been very many advertisers who would have been willing to participate in this show," said Brad Adgate of the ad buying firm Horizon Media.

With little advertising, Fox would miss the chance to profit from the show. If there were no advertisers, the show wouldn't even be rated by Nielsen Media Research — so the number of people watching would have done nothing to help Fox's season average, he said.

The cancellation was a stunning setback for ReganBooks — an imprint of HarperCollins — and Judith Regan, who had labeled the book and interview Simpson's "confession." She insisted that she had done it not for money, but as a victim of domestic violence anxious to face down a man she believed got away, literally, with murder.