This link comes courtesy of The Vegan Sistah Project and, I am sad to say that no, I do not think this is a hoax. This is absolutely consistent with the tactics of People for the Ethical Treatment of Animals. Just read Jan Frel's article from back in 2005 PETA: Whatever It Takes, a revelatory yet tad too applauding article on their tactics.

As Frel well says, PETA doesn't care about it's reputation. Even though their original goal as an organization was the "total liberation of animals"; they've done an interesting detour in their pursuit. Sometime in the 90s PETA figured out it was more profitable to focus on selling themselves as the only liberators of animals. 

So they've walked way from overtly funding terrorist organizations like the Animal Liberation Front. They've also gone through great lenghts to scrub the web and recorded history from any connections Ingrid Newkirk, founder of PETA, had with the cultish teachings of gurus who call for radical liberation of all creatures from "human suffering"; meaning, no use of honey, no killing of lice or cockroaches, no drinking of milk, wearing of pearls, clothing with silk.

What they've done is to take their extremist yet highly privileged origins and completely channeled them into a 24/7 advertising cycle for the organization. All PETA does is to spend their time and effort bringing attention to PETA. It's in this onanistic pursuit they go to great lenghts at offending as many people as possible since any defense or push back will only bring more attention to them. It's no wonder they spend considerable time and effort throwing racist, mysogynist, exploitative, ableist and transphobic advertising petards to unsuspecting passers-by.

Most importantly, PETAs tactics have focused on selling their brand of activism as a form of mainstream pornography that has every celebrity-seeking famewhore normalizing the organization with their naked endorsements.

PETAs uses the soft-core porn of "I rather go naked than wear fur" ads to hide their more hard core and snuff campaigns. It doesnt matter to the celebutards and Hollywoodiots they sign up for their campaigns --and that includes you Benicio del Toro!

Celebrity is a parasitic ecosystem where someone's host is somebody else's victim and PETA has learned to play both host and victim with their campaigns.

They cry poverty and hence the need to make their ads porno-ish and exploitative because "sex sells". And yet nowadays many fameseekers of all kinds use the PETA ad campaign as a measure of their celebrity and famewhoring success. Professional famewhore Khloe Kardashian being a prime example of Hollywood hipocrisy.

And before I forget, let me reiterate : YES BENICIO DEL TORO, YOU'RE A HOLLYWOODIOT FOR EVEN THINKING OF LENDING YOUR NAME TO PETA.

So this doesn't shock me in the least: PETA is looking for an African American or Mixed-Race Vegan Actor Needed for PETA Video to play you know who? A STRIPPER VERSION OF BARACK OBAMA. Twenty-something years in existance and PETA has never done anything like this for any of the WHITE MALE PRESIDENTS this country has had. Get a black man in the White House and they'll go after him with every exploitative trick in their bag:
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Why doesn't it shock me that PETA goes out of their way to deceptively leech Benicio del Toro's celebrity status for their own screwed up extremist agenda? This is what Primera Hora is reporting in Puerto Rico.

Here's what happened: Last week PETA released a letter that was allegedly penned by Benicio del Toro and address to the governor of Puerto Rico Luis Fortuño. In the letter Benicio supposedly urges the governor to block the company Bioculture from building a primate farm in Guayama. The letter goes on to say that he would even join the mayor of Guayama in any civil disobedience efforts that would help stop the project.

Oh boy.

Primera Hora has his father, Gustavo del Toro, go on record to do damage control. He explained PETA's announcement of the letter came as a surprise to them. PETA not only failed to present this letter to Benicio as a petition that he co-signed, they also lied about Benicio's penning the letter in the first place. Even worse is the fact that the "letter" makes it look like Del Toro is willing to do any civil disobedience actions to stop the construction. Last but not least, the timing of this letter was suspect. The original letter Benicio signed was dated September 2nd. His father says that had he been asked two signed any statement two weeks ago (when Fortuño threw the island's economic crisis into a tailspin by laying off 17,000 workers), he would not have signed the petition.

Even though I am for the ethical treatment of animals, I am absolutely opposed to the work of PETA. It's not just for their twisted janseist mission that says even cockroaches have rights, but for the mysoginistic and exploitative PR tactics that it uses to line it's coffers. I rarely use the word "hate" for advocacy organization but PETA's shameless famewhoring puts them up there with extremists like Limbaugh, Coulter, Malkin and Beck.

'Tis why I was gearing up for an ambiguous smackdown of Benicio del Toro. Ambiguous because well ... you know how bad my enchule for that papi is. Yet I couldn't believe he would fall for PETA's shameless PR stunts. I find the idea of a monkey farm distasteful and, heck, even the name of a company like "Bioculture" is all sorts of wrong. But, ñeta, Benicio's brother is a pediatric oncologist. I find it hard to believe he is completely opposed to vivisection.

Sure enough, Benicio fell for PETA stunts. This from a man who says he's not from Hollywood and by inference not prone to falling for the trappings of celebrities. Yet he's done what every other celebrity that's gone to bat for them done, even overlooking the fact that they euthanizes more the 20,000 puppies and kittens and all sorts of animals a yearas the "humane" way to care for them.

Which makes for a great "teachable" moment: PETA has turned misogyny, pornography and "star fucking" into a dubious art form. Do celebrities really want to be attached to that? The people behind PETA are extremists who've mastered the art of leeching social capital from celebrities for their 15 minutes of publicity. Do celebrities really need t flock to them like flies to excrement?

The answer, of course, is NO.

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