There is no free media. Even PBS makes you feel cheap by not anti-ing up. But after going to church, a person can be conditioned. You can pay your fair share and then something comes up, and they put a plate in front of you. I believe adults should remember the power of reason to just say no.
In the case of Google's backing blogs, what's the story? Do they promise fair and balanced?
Another thing to think about is that if "everyone's doing it," blogs are just like TV and radio. Ignore the ads.
There's a deeper question? What is a free press? Or is it just a choice of editorial perspective? Maybe we should start talking about whether Democratic politicians have a right to stay off Fox News.
A little fer instance: Would this blog advertise Ann Coulter? And another little question, if one opens a YouTube with her, does that show her popularity? Coulter is just an example, but surely one we think about.