This is a great post. My problem is the whole marketing aspect. The problem using a commercial paradigm is the equation of customers and citizens. It is important to see that there are fundamental differences between customers and citizens. A company caters to the needs of customers but only when and if this is in its own interest. A customer who is overly troublesome, cannot pay, threatens the organization's integrity, etc. has no right to be catered to. This is different for citizens who remain citizens no matter what. This goes back to your other post about the lack of outreach.

The central problem is that the conceptualization of humans differs fundamentally between the business world and politics. In business, people are most importantly consumers whereas, in democracy, people are predominantly citizens. The danger of the commercial paradigm is that it implies that citizens can be reduced to consumers.