As a photographer, I expect to be paid for any and all uses of my photographs, unless I specifically and in writing give permission otherwise. I need to live and expect others not to steal or misuse my photographs. That's the bottom line here. You steal, I sue....because I need to live just as you.

Rates for photo use are based on numbers of viewers or in the case of print, copies printed, just as advertising rates are. That seems the fairest and most sensible way to do it.