Adveritising

It's Sunday morning. Imagine you are in the church of culturekitchen. Now imagine this is our collection plate.

Let's talk about money.

Believe it or not but we don't make more money with more traffic. We make more money with more people going into the advertisers sites through our ads.

I have been tracking for the past few months how Google handles the CTR (click-through rate) for this site. Unfortunately, with Google I have no control over what I can charge for advertisng. They impose the click-thru rate on the site. How do I know they are pricing click-thrus on our site? I have a widget running on Firefox that allows me to track the CTR for Adsense.

I have noticed that we get penalized for getting more traffic but not more click-thrus. Yup. If traffic goes up, then Google reduces the amount per click we get. So for example, we were doing more than $1/click last month. We have 50% more traffic this month, so they've downgraded our CTR to $.060.

Now, you have to understand : I am not asking you to endlessly click through their ads. I will actually get thrown out of the Google Adsense program if I request that from you. It is explicitly state in their Terms Of Service agreement.

What I am asking you to do is something a bit different; especially since, if traffic does increase, I can charge more money through our BlogAds.

At BlogAds, we set the price. The more traffic one of my sites gets, the more I can charge for advertising.

Do you get the conundrum? On the one hand, more traffic but less clicks looses us money from Google Adsense. Yet more traffic translates into higher adspace pricing through BlogAds.

So what I am asking you to do? Help us increase the quality of the traffic to our site.