Rockeros vs Cocolos

PUYA and the boomerican generation

While I was hanging out in NYU's CLACS department with economists working at the UN Cuban Mission, advisors to the Sandinists, and your run-of-the-mill academia babes and nerds, Puerto Rico was starting to see the bounty that came out of the assimilation wars of the 1980s.

As a teenager growing up in Puerto Rico during the 1980s you had to make a choice between the rockeros or cocolos.

As a rockera, I would have had to hold myself up as an English-only, gringo loving, boricua denying, wanna-be whitey. As a cocola, I would be reaffirming my negritude, paying homage to my family and my country's salsa roots and more importantly, upholding my country's cultural heritage as a Spanish-only creation.

I was one of those, just like the founders of Puya, who didn't see it as an either/or proposition.

Yet this cultural tension was very real and it happened for a very specific historical reason.


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I have been inundated with these annoying, anonymous chain e-mails stating that Whitefolk are trying to sabotage Jamie Foxx's upcoming music show because he refused to put token white performers on the roster. And to foil the success of his show due to his insolent Black pride, they've purposely put him up against 'American Idol'. Is this true? Was Foxx acting with conviction or with racial malice? And regardless, so what? After all, of all the things to clog up my inbox with, why moral outrage regarding a televised music show, of the kind that Blackfolk have been disproportionately visible for years? Why is this what people have chosen to be up in arms about and leveraging the Internet to advocate for versus, say, Darfur, Haiti, Katrina, political corruption, corporate greed, the fight for a living wage, etc., etc.?

Regardless of where you come down on any of these issues, it is quite revealing how and why people respond to media-amplified and -skewed issues -- particularly when laced with race.

Do I think folks are kinda missing the point when they choose to carelessly and thoughtlessly forward unsubstantiated information about something as benign as a televised music show? Absolutely. But as my grandmother always used to posit: "If you're Black and not paranoid, you're crazy."


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