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From familiarity to usage to importance, social media is far more prevalent in the Inc. 500 than previous research would predict. And where these fast-growing, innovative companies lead certainly the corporate world will follow. The social media revolution is here. That opens up more opportunities for the entire ecosystem.

It must also be noted that blogs are becoming more international than could have been expected. In summary, blogging takes time, commitment, and honesty. In return connections are made that are personal and strong. Blogs are not a fad. They are no longer even an option. Those businesses that choose to remain outside this online conversation, will be sidelined. Eventually they will become extinct. The hype is real.