Kick a Migrant

Presented without comment, although I find it interesting that Australians use the term 'migrant' and not 'immigrant'.

This from the website :

Before you begin:

The following game is not real - it is a "Mock-Ad".

It is a 'what if' response to a challenge issued by Adnews to Amnesia.

The brief : How to change the 'negative' public perception of Migrants in Australia.

Amnesia's response is a 'part viral, part digital media campaign'

It is designed to hit at the heart of the matter and challenge perceptions in an interactive manner - we are using tested viral techniques and a game mechanic. "Mini-games' as a delivery format crosses all ages and genders and also has a suprisingly large percentage of female and older players making it perfect to carry a message.

The game is designed to appear tasteless (at first sight) in order to provoke a response by any person who has strong feelings either way - but the result of 'kicking a migrant' delivers the "real" concequnces both to our Economy and the social impact. Try it and see...

Go to the game. Then come back and tell us what you think.

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This is insanity. Thanks for

Submitted by Le Peor de Todas (not verified) on 14 February 2008 - 2:06pm.

This is insanity. Thanks for posting it. Where do you find this stuff???

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Brilliant! The best part, of

Submitted by janna (not verified) on 14 February 2008 - 2:29pm.

Brilliant! The best part, of course, is the "What have YOU done?" That's the kicker. I'd love to see a version of this for our country.

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