Semiotics in Action : Obama's Presidential Seal

And a big WTF!
We know that Barack Obama is a control freak when it comes to his image (the suits just tells you all you need to know). But honey, this is getting friggin' ridonculous. I mean, they have in Latin, "Yes We Can" (Vero Possumus).
I keep reading that as "Very Possum", so that's how "too much" that seal is.
My question is, who's the semiotician in his PR and communications team.
H/T Dave Winer, via Twitter
Image Courtesy of BarackObama.com at Flickr.
Communications | Image | Public Relations | Semiotics | WTF | 2008 Presidential Elections | Barack Obama





























The Seal of Barack
Man, that Obama cat is so possum.