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Published on culturekitchen (http://culturekitchen.com)

Hillary hearts Daily Kos

By Michael Bouldin
Created 17 Mar 2007 - 11:53pm

Never say she doesn't try; Hillary Clinton is currently running ads on Daily Kos [1], in an effort, presumably, to have a conversation with that community. Or, more precisely, to have a conversation at that community.

Similar ads are running on MyDD [2], calling on the blog's readers to stand with Hillary as she does something or other calculated not to offend anyone.

The problem with the ads is simple: they're completely lacking in empowerment for the user. If you click through, you land on a screen that allows you to do only one thing: sign up with your email (and all other fundraising-enabling info) to 'stand with Hillary' as she makes the completely uncontroversial demand for Abu Gonzalez to resign. It's basic, simple, textbook email capture.

Which is all fine and dandy, but some people expect more from a conversation than being talked at and being set up for the next fundraising pitch. In fact, that's kind of the whole point of the Progressive blogosphere - it's two-way, not one-way. Too bad Hillary just does not get that.



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