So who is waiting wit bated breath for Bratz, The Movie [1]?
At first glance, this looks like a mashup of Clueless [2] and High School Musical [3], yet take a quick look at this trailer and tell me if you don't see this :
When Bratz were first marketed, they were supposed to be the 'urban' alternative to Barbie. These dolls were dripping in ghetto fabulousness with their dark skins, almondish eyes, texturized hair and in your face hiphop vixen attire. What happened with the ghetto dolls of the toy world? They've all moved on up? Not only that but their café con leche complexions have gone the way of a faint whiff of white chocolate with some dripping of vanilla essence tones.
Also, color me old school, but what do you think about the complete co-optation of grrrrrl power as a fashion statement? Because, you know they could never call it feminist empowerment ...
I wonder what Jessica Valenti [4] thinks about this movie, which is basically being targetted to the same demographic their publishers are hitting with her Full Frontal Feminism [5]
I don't know ... I am definitely getting older because I shudder with the thought of Bratz! girls getting a little too enthusiastic with chants of women empowerment. It would not be at all a move forward for whatever is called these days the feminist movement.
Y/N?
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