One of the things that strike about these three women is how they've laughed their way to the bank selling themselves as empowered yet arm-candy women.
They play the perfect game of well-kept women whenever alongside their men. In their videos or ad campaigns, they work the high end prostitute look.
And no, I don't think Madonna (as in Ciccone) has anything to do with it. Madonna successfully turned men all around her into accessories to match her latest look. With these three women though, their mates were integral to their image making.
Even though Kimora and Beyonce have been in long relationships (with Russell Simmons and Jay Z respectively); J Lo's image really took off after being with Sean "Puff Daddy" Combs. You could say she was his Pygmalion. With Ben Affleck her look reached the height of excess (with the furs and the jewels) to fall into the more respectable yet still sexy look she's sporting these days with Mark Anthony.
What's most confusing is how they are completely unapologetic about it. It's as if they're saying, yeah, so what? We get the roles of black bimbo, the whore with a heart of gold, the cynical man-eater and we're just going to run with it and make money with it because that's how you know you're successful.
And people buy up the shit at $190 a pair of jeans.
Makes me really wonder : What is it with our culture that we think success and empowerment looks like a new iteration of the old corner ho show?
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