Matt Lauer

Today's big stink is centered around a 4 minute piece on The Today Show, produced by Matt Lauer. Take a look :

In many of my presentations about blogging I have made the point that right now we are in the middle of a semantic warfare and that Google and blogs are the tools of semantic guerrilla warriors like me.

Here's the deal : Big Media was the tool of the powerful. When people talk about "Top-Down Politics" or hierarchical politics, it really doesn't start in Washington DC. Top-Down politics starts in New York City addresses like One Rockefeller Plaza and 229 West 43rd Street.

The magazines, TV shows and advertisments produced over at Madison Avenue, 6th Avenue (or Avenue of the Americas) and 10th and 11th Avenues have only one purpose : To influence "the demographics". It isn't a coincidence that politicos and advertisers use the same term to describe "the people" who end up shopping with their votes and voting with their wallets. The delusion is that Power in the United States is purveyed only by those who have control over what "the demographics" read, listen, wear, eat, like.

If you control desire/information/knowledge, the maxim used to go, then you control Power. So how are we to understand Matt Lauer's move?

Howard Kurtz on the linguistic missile :

I'm still working on the part where NBC gets more power if the conflict is viewed as a civil war. Because the network would be seen as galvanizing support for a pullout? All because of the use of the C-word? Is American support for the war so shaky that a single network's phraseology can cause that support to crumble?

[...]

I have no problem in using the phrase. But I don't think every news outlet needs to have an edict from on high.

I continue to believe that the day-to-day coverage of the carnage in Iraq is more important in terms of swaying public opinion than the label that the MSM chooses to slap on the conflict. Did most people think this wasn't a civil war before Lauer et al made the switch? I don't think so.