Mike Arrington

The whole backstory to the AP vs. Rogers Cadenhead fiasco is already posted at the Media Bloggers Association site. Go read it. And here's Rogers version, by the way.

In discussing all the whisper campaign unleashed by the enemies of Barack Obama, I mentioned once to some fellow bloggers that The Rumor is The Smear. You don't have to have evidence of a tape of Michelle Obama backing cookies in the shape of a sickle and hammer. The Rumor is the Smear.

With The Rumor alone you can destroy an opponent with never having to demonstrate a shred of supporting evidence. The Rumor calls the rather strong heard-instinct in Americans. The Rumor is like a Siren-song and whomever creates the strongest Rumor, will be able to command the attention and control the point of view of the majority of the herd around them.

The Rumor taps into this country's collective need and penchant for psychopathic collective hysteria. Remember the Salem Witch Trials. Enough said.